Celebrate Christmas with Elemis

Now that we’re into December, there’s no denying that Christmas is just around the corner and most of us have started shopping for gifts. Here at Pure Beauty, we think that all of our products would make a fabulous gift for anyone who cares about their skin, but Elemis has …

The Science Behind Serums: How Do They Really Work?

Photo by KoolShooters   In the world of skincare, serums have gained immense popularity over the years. These lightweight, fast-absorbing liquids have become a staple in many beauty routines, promising to address a wide range of skin concerns, from fine lines and wrinkles to uneven tone and texture. But have you …

Lactic Acid – The Skincare Ingredient You Didn’t Know You Needed

Photo by Matthias Cooper In the ever-evolving world of skincare, new and innovative ingredients constantly emerge, promising transformative results. One such ingredient that has gained significant attention is lactic acid. While it might not be as famous as its counterparts like retinol or hyaluronic acid, lactic acid is a potent …

Our Top Five Natural Skincare Ingredients

Photo by Tomás on Unsplash Natural skincare ingredients have gained immense popularity in recent years due to their numerous benefits for the skin. From calming inflammation to reducing the appearance of fine lines and wrinkles, natural ingredients have been used for centuries to enhance the skin’s health and appearance. Unlike …

5 Skincare Hacks For an All-Year Glow

Photo by Alexander Scott Lambley on Unsplash Whether you’ve already been on holiday or have one in the diary before the end of the year, there’s a chance that you’ll be enjoying the benefits of a couple of weeks in the sun. However, if you want to enjoy a sunkissed …